Digital Marketing Tools That Make Life Easier !!
Isn’t there something extremely meta about using a software tool to drive people to your own software tool? It may seem like a funny concept, but if we didn’t use each other’s software tools for our marketing, there wouldn’t be too many people left out there for us to market to. It’s like the old adage says, “come in and eat or we’ll both starve.”
We’ve set out to put together a solid list of tools that we think other companies can use to scale their own growth. This post shows some of the different types of marketing tools available, and gives examples of the leading tools in those markets. By no means is this list all-inclusive, so be sure to keep searching for tools we may not have mentioned.
To make it easier to navigate to the products you need we’ve added these jump links. Please note that the numbers were just a way to organize the tools and are not indicative of preference; if we had the time we’d use them all.
Organic Social Media Tools
As of writing this post Facebook has 1.44 billion monthly active users,Twitter has 302 million and Instagram has 300 million. With so many people spending so much time on social, it’s becoming one of the most important channels for brands to utilize in order to engage with their current and prospective customers. One of the best ways to do that is with a social media management tool.
Sure, Sprout Social may be the company behind this massive list of digital marketing tools, but we’re also some of its biggest users and brand advocates.
Sprout is a social media management and engagement platform for business that makes it easy for brands to effectively engage with current customers and prospective customers. Come and see what we’re all about with a free 30-day trial.
Offerpop is an engagement marketing platform with a focus on garnering engagement via user-generated content, hashtag campaigns, referral programs, quizzes, contests, and more. They’re focused on transforming the way that global brands engage and convert today’s mobile and social consumers.
Paid Social Media Tools
Social media sites aren’t just great for organically reaching and engaging with your customers; they’re also effective for paying to promote your brand to large groups of active users. The major social networks have so much data on their users that targeting can become extremely granular and effective, which makes social an ideal place to pay for impressions.
Nanigans is a multichannel advertising software with an emphasis on Facebook marketing. Its software has access to the Facebook Exchange (FBX) for retargeting and a plethora of other tools that make targeting more efficient. Nanigans is the tool of choice for companies such as eBay, JackThreads and Zynga.
4. Facebook’s Power Editor
The Power Editor is Facebook’s own tool for creating and running advertising campaigns. Facebook is constantly improving its ad platform, and the tool frequently releases new targeting and budgeting features for users. For marketers just starting on the paid social front, this is probably the best choice as there is no third-party fee to create and manage your advertisements.
5. Twitter Native Platform
Twitter is another major network brands should consider paying to advertise on. Twitter has some fantastic features for targeting, with segmentation functionality that includes the ability to target certain keywords so that whenever someone Tweets out, or engages with a tweet, using that key phrase they’ll be targeted.
Email Marketing Tools
The first email was sent way back in 1971, so it’s kind of strange to think of how big a part email still plays in our online marketing strategies. But even though it may be one of the oldest marketing channels, it is by no means one of the most ineffective. In fact, it was predicted that email marketing would be the top target for increased investment in 2015, which is why you should look into email marketing software for your business.
With over eight million people using MailChimp every day, it’s one of the most powerful email marketing platforms on the market. MailChimp’s incredibly simplistic platform structure and freemium plan make it easy for even some of the most amateur email marketers to get setup with robust email campaigns.
Emma—also a fun abbreviation for email marketing—is a strong platform that backs up its powerful features with a notoriously hands-on customer service team. Emma has all of the tools that you need to start creating and testing your own email marketing campaigns.
If you’ve dabbled with some email platforms and feel ready to take it to a more advanced level, Marketo could be the solution for you. Although email is a large facet of its business it is by no means the only part of the tool. Marketo allows you to combine email into your entire automated marketing campaigns.
Display Retargeting Tools
Have you ever gone to a website, left without purchasing anything, only to be followed around by that company’s advertisements all around the web? These are retargeting ads, and even if you haven’t heard of them there’s a good chance that you’ve been targeted by them in the past. This channel is incredibly efficient for getting customers back to your site to make a purchase or become a lead.
AdRoll is one of the most well known names in the retargeting space, boasting a customer base of over 20,000 brands. Its platform grants access to over 500 ad exchanges, which includes most of the major social media networks. It offers a self-service platform, but you can also leverage its employees for additional help if you need it.
ReTargeter is a tool that uses site retargeting, search retargeting and dynamic retargeting. You can use ReTargeter as a self-service platform, or you can pass all of your campaigns onto an account team to run your retargeting for you. You can use these search services à la carte or combine several into a custom package.